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Case study
VidantaWorld Mexico Open 2026
Company Overview
The VidantaWorld Mexico Open is Mexico's premier PGA TOUR event, bringing the world's top golfers to compete on the spectacular VidantaWorld Vallarta Course in Nuevo Nayarit. The 2026 edition will be played October 29 through November 1 at the award-winning, 18-hole, par-73, 7,287-yard layout—recognized by Golf Inc. as "Renovation of the Year"—which winds along the Ameca River with sweeping views of the Sierra Madre Mountains. Past champions include Jon Rahm (2022), Tony Finau (2023), Jake Knapp (2024), and Brian Campbell (2025), giving the event a quickly growing legacy on the international golf calendar. Beyond the tournament itself, the Mexico Open offers a full destination experience across VidantaWorld Vallarta's 2,500-acre resort, featuring world-class dining, entertainment, beaches, spas, and attractions like Cirque du Soleil LUDÕ for fans and families alike.
Brekky POV
PGA TOUR events held in top-tier tourist and golf destinations represent a massive opportunity to attract new audiences through experiences that span culinary, tourism, music, and celebrity and influencer integrations—turning a tournament into a multi-day cultural moment rather than just a competition. With the FedEx Cup wrapping in August, post-season events like the Mexico Open are gaining real momentum as fans crave year-round PGA TOUR competition and players use the fall to either dial in their game or carry hot form into the next season. We see this window as one of the most underutilized growth opportunities in professional golf, and destinations like VidantaWorld are perfectly positioned to lead the charge.
Relationship Overview
Brekky supports the Mexico Open across several strategic pillars designed to elevate the tournament's profile, fan engagement, and commercial integration. The scope includes player recruitment—offering introductions, agent and player conversations, pitch material development as well as integrating leading golf brands into the VidantaWorld Pro Shop and curating tournament-specific merchandise. Brekky is also developing a campaign built around golf creators to drive mass awareness and viewership, while curating Pro-Am invites for celebrities and creators to participate in the event. Finally, the team consults on Mexico Open's social and content strategy, recommending innovative formats, trend-driven concepts, and U.S.-based golf photographers and videographers to bring a fresh look and feel to the tournament's storytelling.
