Company Overview
Liteyear Golf is a kids' golf equipment brand specializing in ultra-lightweight clubs designed specifically for young players ages 3 to 9. Founded in December 2024, the company engineers its clubs using aerospace-grade aluminum (branded "LiteSpeed™") to create club heads that are roughly 42% lighter than traditional options, making the game more accessible and enjoyable for small golfers. Their product lineup is segmented by age group—ZeroGrvty for toddlers (3–5), and Eclipse for kids (5–7) and juniors (7–9)—with full sets, individual clubs, bags, and their signature GOLFEY STICK™ trainer. Liteyear positions itself around the philosophy that golf creates meaningful family moments while helping children develop fundamentals like balance, coordination, patience, and focus.
Brekky POV
Kids' golf equipment has been one of the most neglected corners of the industry—both from a brand perspective and a proper fitting standpoint—with most options treated as scaled-down afterthoughts rather than purpose-built products. If we're serious about growing the game, we need to get kids excited about golf earlier and in far greater numbers than previous generations, and that starts with equipment designed specifically for them. Liteyear is rethinking that experience from the ground up, and we believe brands prioritizing the youngest end of the funnel will have an outsized impact on the future of the sport.
Relationship Overview
Brekky has joined the project as a founding partner, contributing across the full scope of the business. Our role spans marketing, operations, hiring, partnerships, sales, and retail expansion, positioning them as a key driver in building and scaling the company.
