Company Overview
Evenplay is a Las Vegas-based technology company pioneering AI-powered, skill-based gaming that generates fair, personalized challenges tailored to each player's individual ability across sports like golf and bowling. Its patented AI engine analyzes hundreds of thousands of real-time performance data points to dynamically calibrate gameplay, ensuring every participant—regardless of handicap—has an equal opportunity to compete and win. Evenplay powers Skill Strike, the AI-driven gaming platform launched by Full Swing in November 2025 for its industry-leading golf simulators, which is Evenplay's first major product launch. In Skill Strike, the AI uses Full Swing's precision tracking data to create a closest-to-the-pin challenge with custom target sizes and distances for each shot, allowing players to wager and win real money based on their performance against a personalized expected outcome. The platform is now live on Full Swing simulators in 44 U.S. states and is positioned to drive new engagement and revenue across both home and commercial venues.
Brekky POV
As off-course golf continues its meteoric rise, AI gets more powerful, and launch monitor data becomes richer than ever, we now have everything we need to unlock entirely new ways to play, bet, and improve. Simply playing a virtual round of Pebble on a simulator gets old fast—but using your own swing data to compete against yourself and others through skill-based, AI-personalized challenges is where the category is headed. Evenplay is building exactly that, turning every shot into a fun, fair, and rewarding moment that keeps players coming back.
Relationship Overview
Brekky played a pivotal role in elevating Evenplay's market positioning through a comprehensive brand repositioning, the launch of a new website, and the rollout of its social media presence. The team activated the brand at key industry moments and partner venues, including events at Topgolf and the PGA Show, while overhauling marketing materials to align with the company's growth trajectory. This work ultimately helped attract interest from major investors in the space, including the PGA of America.
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