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Case study
Stableford
Company Overview
Stableford is a new private golf and lifestyle members' club opening in late 2026, with its flagship 13,000-square-foot clubhouse located along the Brentwood–Santa Monica corridor in West Los Angeles. Designed by award-winning interiors studio Mazzarini & Co., the space blends serious golf with wellness, elevated hospitality, and residential-inspired design, offering members eight private TrackMan simulator lounges, a 1,200-square-foot PuttView-powered putting experience, and dedicated contrast therapy and wellness suites. Social amenities include a members' cafe, cocktail lounge, and flexible communal areas built for conversation and connection. Stableford is positioned as a curated gathering place for Westside golfers who want golf to be part of everyday life—a space to practice, play, recover, and unwind under one roof. A limited number of Founding Circle memberships are currently available by invitation.
Brekky POV
Everyone is aware of the explosive growth of indoor golf, but few have figured out the white space at the top of the market—and no one has cracked it in Los Angeles. While mass retail chains, regional players, and mom-and-pop operators are dominating the broader indoor category, that saturation has created real appetite for a high-end, members-only experience akin to SoHo House or San Vicente Bungalows—but centered around golf. As the game becomes a way of life for a growing segment of consumers, Stableford is positioned to lead a new category of curated, design-driven golf social clubs built for that lifestyle.
Relationship Overview
Brekky joined Stableford pre-launch as a founding partner to help shape the brand from the ground up, supporting the development of its visual identity, messaging, and market positioning. The relationship also includes building the go-to-market strategy and Founding Circle membership program, recruiting founding members, developing a merchandise angle, rolling out social media, and amplifying the brand across key channels.
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