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Case study
TMRW Sports
Company Overview
TMRW Sports is a sports, media, and entertainment company focused on building modern approaches to how fans experience sports. Co-founded by Tiger Woods, Rory McIlroy, and Mike McCarley—a longtime NBC Sports executive who serves as Founder and CEO—the company develops new ventures designed to evolve the traditional sports landscape. Its flagship property is TGL presented by SoFi, a primetime tech-infused golf league featuring teams of PGA TOUR stars, and its portfolio has expanded to include the WTGL in partnership with the LPGA and a newly announced professional flag football league launched with the NFL. TMRW Sports was also recognized among Sports Business Journal's 2025 Best Places to Work, reflecting its growing footprint in the sports innovation space.
Brekky POV
Reimagining sports to be fast-paced, high-energy, mic'd up, and social-friendly is the first-class ticket to converting the massive sports TAM into downstream fans of golf, flag football, and beyond. TMRW Sports has cracked the code on what modern sports IP looks like—condensed formats, primetime windows, tech-forward presentation, and athletes brought closer to fans than ever before. We see this model as the blueprint for the next decade of sports innovation, and the brands and leagues that embrace it will be the ones capturing the next generation of fans.
Relationship Overview
Brekky works closely with TMRW Sports through its integrated relationship with the LAGC franchise, providing strategic insights, resources, and partnership opportunities that strengthen the broader ecosystem. This collaboration extends into marketing support, leveraging the LAGC connection to drive visibility and unlock cross-promotional value across both organizations.
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