Puttshack tech-infused indoor mini golf venue

Case study

Puttshack

company
Puttshack
Industry
Off-Course Hospitality
Portfolio
Venture
website

Company Overview

Puttshack is the world's first and only upscale, tech-infused indoor mini golf experience, blending competitive gameplay with a full-service bar and restaurant. Its proprietary Trackaball™ technology automatically scores every shot, tracks bonuses and hazards, and powers interactive challenges across four themed nine-hole courses, eliminating the hassle of traditional scorekeeping. Each venue spans roughly 26,000 square feet and is designed as an all-day, all-night destination featuring elevated globally-inspired food, craft cocktails, weekend live music or DJs, and dedicated private event spaces. With locations across major U.S. cities including Boston, Miami, Philadelphia, Scottsdale, and Oak Brook—plus a presence in the U.K. and E.U.—Puttshack has established itself as a go-to spot for date nights, group outings, birthdays, and corporate events.

Brekky POV

Putting is the single best entry point into golf—it's the most approachable part of the game, requires zero athletic background, and instantly levels the playing field between beginners and seasoned players. Bringing it indoors makes it 24/7 accessible, weatherproof, and inherently social, while keeping the experience playful rather than hyper-realistic gives newcomers a low-pressure way to fall in love with the sport. Puttshack has nailed this formula, and we see it as one of the most effective top-of-funnel engines for growing the game.

Relationship Overview

Brekky partners directly with Puttshack's executive leadership to help drive marketing initiatives and strategic partnerships across its portfolio of locations. This collaboration supports brand visibility and engagement at the venue level, ensuring consistent activation and growth across Puttshack's expanding national footprint.

Bar at a Puttshack venue
Cocktail at Puttshack
Food and drinks at Puttshack