Company Overview
Pro Shop, Inc. is a golf-focused media and commerce company founded in 2023 with the mission of connecting the sport with mainstream culture. Backed by more than $21 million in funding from investors including the PGA TOUR, Powerhouse Capital, and EP Golf Ventures, the company was launched by veteran media executives with backgrounds at Vox Media, Puck, the PGA TOUR, and Netflix's Full Swing. Its portfolio spans the full golf media ecosystem and includes Pro Shop Studios, the PGA TOUR's preferred Hollywood production partner behind hits like Full Swing and Happy Gilmore 2; Skratch, a leading digital media and lifestyle brand; Sugarloaf Social Club, a bespoke golf commerce label; GolfWRX, the largest online golf community; and Paige Co., a long-term joint venture with Paige Spiranac focused on premium content, IP, and commerce. Together, these brands reach millions of golfers each month, positioning Pro Shop at the center of golf's modern cultural resurgence through storytelling, community, and lifestyle commerce.
Brekky POV
Pro Shop is doing what no one else in golf has truly figured out: building a holding company that owns every layer of the modern golf consumer—production and IP through Pro Shop Studios, original content and community through Skratch and GolfWRX, and product and commerce through Sugarloaf Social Club. That vertical integration is the unlock, because it lets a single brand campaign live as a Hollywood-grade production, a piece of editorial storytelling, a forum conversation, and a physical product all at once—reaching 35M+ golfers across one of the youngest, most balanced, and most culturally connected audiences in the sport. As the next generation of golf fans demand storytelling, style, and community in equal measure, Pro Shop is the rare entity positioned to deliver all three at scale—and we believe it represents the blueprint for what a modern golf media and commerce company looks like.
Relationship Overview
Brekky supports Pro Shop, Inc. across multiple facets of the business, including business development, owned-and-operated IP production, and sponsorship strategy. The team has also provided production support for the highly anticipated return of the Skins Game, helping bring one of golf's most iconic made-for-TV properties back to the modern era.
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