Case study
Los Angeles Golf Club (TGL)
Company Overview
The Los Angeles Golf Club (LAGC) is defining what it means to be part of TGL as 2026 TGL SoFi Cup Champions. Featuring PGA TOUR standouts: Collin Morikawa, Sahith Theegala, Justin Rose, and Tommy Fleetwood, LAGC is setting the standard for a new era in golf. Backed by an extraordinary ownership group including Alexis Ohanian, Serena Williams, Alex Morgan, Shonda Rhimes, and Michelle Wie West, LAGC is leading a movement to make the sport more inclusive and community-driven. From the streets to the greens, and through initiatives like our 10% give-back program, Los Angeles Golf Club is investing in the game’s future and building a legacy that drives the game forward—for EVERYONE.
Brekky POV
LAGC is the proof point of an outsider's playbook done right. As the league's inaugural franchise, we had no template to follow, and unlike most of our peers, no major sports team ownership backing to lean on—just conviction, creativity, and a relentless focus on building something culturally resonant from the ground up. That outside perspective is core to the Brekky thesis, and it's exactly what's allowed LAGC to build arguably the strongest brand in the league without leaning on GOAT-level star power, cultivate the most engaged community in the sport, and win a championship just two years in. When you don't have the obvious advantages, you're forced to build a sharper one—and LAGC is the case study for what that looks like when it's done right.
Relationship Overview
As an operating partner, Brekky has supported the launch and growth of LAGC since prior tothe start of Season 1. The team provides ongoing strategy and guidance to the President and ownership group across marketing, sponsorships, partnerships, operations, merchandise, licensing, and player and LP relationships
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