Company Overview
Good Good Golf is an omnichannel golf entertainment platform that started in 2020 as a YouTube channel founded by a group of friends and has since grown into one of the most influential brands in modern golf, with nearly 2 million YouTube subscribers and over 4 million social followers. The company operates a content-to-commerce model that fuses original content, apparel and equipment, retail partnerships with Dick's Sporting Goods and Target, and live events—anchored by its mission to make the game more fun, inclusive, and accessible. In 2025, Good Good raised $45 million in funding (including from Peyton Manning's Omaha Productions) and made history by sponsoring PGA TOUR players and securing title sponsorship of the Good Good Championship, a FedEx Cup Fall event hosted at Omni Barton Creek. Entering 2026, the brand launched its first-ever campaign, "There's More To Golf," alongside a refreshed visual identity and new website, signaling its ambition to become a top-five brand in golf alongside legacy players like TaylorMade, Titleist, and Callaway.
Brekky POV
The Good Good live event series proves that the creator economy isn't a complement to professional golf—it's becoming its own primetime category. Together we helped pioneer the IRL-to-linear-TV moment, with productions that delivered the polish of a major broadcast—mic'd up players, drone coverage, professional broadcast teams, and simulcasts across YouTube, Peacock, Golf Channel, and NBC—while leaning into the interactive, community-driven energy that defines modern fandom. These events drew thousands of fans on-site daily, sold out merch, food, and beverage at host venues, debuted formats like knockout-style golf in primetime, and pulled viewership numbers comparable to PGA TOUR, DP World Tour, and LIV broadcasts. It's a clear signal that live golf can push the envelope for what fan experience and modern sports broadcasting should look like—and that creators are now sharing the stage with the sport's biggest traditional properties
Relationship Overview
Alongside GGC, Brekky played an instrumental role in helping create and produce Good Good's groundbreaking slate of televised and digital events across NBC, Peacock, Golf Channel, and YouTube. This includes the inaugural Good Good Desert Open at Grass Clippings Rolling Hills in Tempe—a 14-hole night-golf event that streamed live on Peacock and YouTube and helped pioneer Good Good's broadcast partnership with NBC Sports—as well as the Good Good Midwest Open at French Lick Resort, the Fore Good series with Barstool Sports, and the Good Good Desert Knockout, which made knockout-style golf's national TV debut in primetime on Golf Channel ahead of the WM Phoenix Open. These productions have been pivotal in legitimizing Good Good's transition from a YouTube-first creator brand into a recognized force in mainstream golf media.
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